Facebook T-Mobile Partnership
On assignment with Meta (formerly Facebook), within the Small Business Marketing team, we were given a partnership with T-Mobile on their large scale acquisition campaign to help rural SMBs advertise. The partnership included an exclusive offer of free ad credits to use on Facebook ads and educational content for their new customers that sign up.
We handled two main paths for users. Those who already have a Facebook account (our happy path) and those who do not. A Facebook account was required in order to be qualified for this campaign.
The teams created a co-branded video that incorporates T-Mobile’s brand assets along with Facebook’s Small Business feel to show the partnership of the two companies for this campaign.
As our process was underway, we mocked multiple designs of how to co-brand the creative with T-Mobile. Swaying back & forth of too much T-Mobile versus too little Facebook branding. Multiple rounds of reviews to land on a simplistic balance of the two.
