Meta Holiday Reels Guidance Ads

The Holiday Reels Guidance project aimed to boost Reels adoption via prescriptive guidance and timely best practices on Reel creation for the 2024 holiday season. The ads featured the Holiday Marketing guide (PDF) to deliver unique content for businesses to help them plan for peak season performance.

A handful of different ads were designed to handle a slow roll out throughout the holiday season. All need to be designed for 1:1, 4:5 and 16:9 ad formats.