Meta Advantage+ Shopping Campaign
Adoption for Seller Advertisers

Advantage+ campaigns create optimized ads through automation and machine learning.

This campaign aimed to improve engagement and adoption rates of a previous campaign by sub-segmenting the audience by high vs low spenders to address the differences in motivators/barriers to adopt amongst high and low sophistication advertisers.

The creative focused on a split journey across high vs low spenders:
Low Spenders: $1-5k per month
High Spenders: >$5k per month